Martin Luther King The World House Essay Example | Topics and Well Written Essays - 500 words

Martin Luther King The World House - Essay Example This paper examines the â€Å"world house† to provide an analysis of the value and other fundamental assumptions. The article conceptualizes people to live in two realms, the internal, and the external. The inside has spiritual ends characterized by morals and values while outside is characterized by technology. Materialism subjugates the inner man hindering the growth of the soul. Thoreau, as quoted in School life website, agrees with this in his report to summarise the present life, â€Å"improved means to an improved end† (School life web). It is true that modernization block spiritual growth, which in return nurtures people with a selfish character that do not for their fellow human beings have to go through every day. A 2007 study on racism shows that racism continues to pervade Americans society and that law by the state do not play their role in its prevention (ACLU web). Therefore, the idea of encouraging countries to fight poverty and other problems in developi ng countries is pertinent. As Luther presents the problem of poverty that may inhibit people to live in the world house properly, he presents the extent to which poverty is sinking in neighborhoods. Well, it may not be true that two-thirds of the world go to bed hungry every night, but at least a substantial number have no homes and go to bed hungry. The impression he makes by his quest to solve this poverty problem is that every person has the caring heart like him and will work towards ending poverty. The resources available to the rich nations can help developing countries come up with the key to end poverty. However, are they willing to help? Martin appeals to the audience using his trustworthy character, emotions, and logical reasoning.

Strategy Development Format of JB Hi-Fi Essay Example | Topics and Well Written Essays - 5000 words

Strategy Development Format of JB Hi-Fi - Essay Example The company has to enhance its appeal to the target audience comprising consumers in the age group of 18-23 years and hence it has to emanate a youthful image that will ensure maximum footfall from these young, energetic individuals. The IMC strategies of JB Hi-Fi are centered on the fundamental objective that it has to draw the attention of its target audience through a lively atmosphere as well as consumer-friendly and helpful personnel that are dedicated to provide unparalleled customer delight. Moreover, the company must bank on its virtual consumer interface through an efficient website and electronic catalogues to enhance its brand awareness among customers. Other genres of media such as television, magazines, newspapers and periodicals will also be of great use in communicating the brand proposition of JB Hi-Fi and will help the company maximize its market penetration as well as brand image. JB Hi Fi is one of the largest Australian retailers of home entertainment products. Th e company offers some of the world’s most popular brands of speakers, Hi-Fi, DVDs, VCRs, car sound, cameras, home theatres, portable audios and computers. JB Hi Fi is also renowned for offering the largest range of recorded music, video games, DVD movies and DVD music. Products are available in both online store as well as traditional brick-and-mortar stores. It is revealed from the primary research that a major portion of JB customers are male. It is found that almost 67% of the customers are male.